Each company in the course of its activities makes a profit. What is profit? We will try to understand this issue in this article, and the procedure for the formation and distribution of enterprise profits will also be considered.
Often a niche is confused with a market segment, and the process of its search is confused with product positioning. A market segment is a basic marketing concept that represents consumer groups with similar consumer preferences.
Each company that enters the market or plans to do this is faced, first of all, with an obstacle. Other competitors act as such a barrier, that is, firms whose activities are related to the given market of goods or services. Competition is the relationship between these firms. And this forces us to regulate our activities, clearly adjust it to market parameters, analyze competitors, study their activities, successes and mistakes.