An article about the outstanding scientist Philip Kotler. These surnames and first names, Kotler Philippe, say little to the general public. This is not a popular film artist, not a television presenter, the details of his personal life which any gossip at the entrance knows. Kotler Phillip is “only” an American scientist, one of the thousands, if not millions, who are hilling a scientific field. And yet he is worth it to be known not only to his colleagues.