It is believed that building your own business is impossible without proper motivation. Moreover, her role is often played not only by the notorious dream of getting rich or asserting oneself, but also concrete examples of successful people. It is precisely such citizens that the book “Marketing Wars” describes, which has not lost its popularity among business representatives for over 20 years.
When launching or operational improving products, companies usually conduct market research. Thanks to the results of these works, production manages to incur minimal costs for the promotion of goods in a particular segment.