At the present stage of market development, successful promotion of a product is impossible without creating a positive image of it in consumer perception. Therefore, the brand image is the subject of constant attention of a marketer or brand manager. Its creation and maintenance requires knowledge of special technologies called branding. Let's talk about what are the basic principles of brand image formation, what are its features and why is it needed at all.
David Ogilvy, the famous founder of the Ogilvy & Mather advertising agency, is a professional author of advertising and presentation texts, one of the most successful advertisers of the 20th century. Advertising market research professionals acknowledge that he is the “father of advertising”, since his ability to present goods to the public in an easy way, while developing a cliche for the development of all advertising, is unique.
Well-known brand names are well known to everyone. We get so used to them that we don’t think about the fact that someone once came up with these names, that there are stories behind them. Meanwhile, the “life” of brands is very interesting, they are constantly fighting for places in peculiar “charts”, ratings in popularity and value. Let's talk about the most famous brands in various fields.
A logo is a graphic display of a trademark. In fact, it is a drawing, the purpose of which is to create an image with the help of color and symbols that would reflect the essence of the company or private person. It is this image that should become a kind of advertising core by which consumers will recognize the manufacturer of the goods or the service provider.