Brand positioning is finding a special place in the minds of the target audience. In addition, this process includes the creation of a special image and attributes of a commercial brand, which will allow the company to stand out most favorably from competing firms. The fact is that this is significant for the consumer, meeting his needs and expectations.
PR advertising originated in the twentieth century in the West. Towards the middle of the century, John Schneider, a PR agent, published a novel called The Golden Pipe. In his work, he gave a fairly detailed description of the psychological methods of influencing people who were used during the presidential campaign of 1960.