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Brand positioning: development features

Brand positioning is finding a special place in the minds of the target audience. In addition, this process includes the creation of a special image and attributes of a commercial brand, which will allow the company to stand out most favorably from competing firms. The fact is that this is significant for the consumer, meeting his needs and expectations.

2019-12-08 11:34

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Political PR

PR advertising originated in the twentieth century in the West. Towards the middle of the century, John Schneider, a PR agent, published a novel called The Golden Pipe. In his work, he gave a fairly detailed description of the psychological methods of influencing people who were used during the presidential campaign of 1960.

2019-12-08 11:34

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Brand Creation and Promotion

A brand is a unique symbol that can distinguish an item from a large number of other similar goods or services.

2019-12-08 11:34

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Advertising approval: procedure. Federal law on advertising

Outdoor advertising is far from the easiest process. You need to know more about the coordination of such advertising.

2019-12-08 11:34

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Billboards - what is it? Production of billboards, their sizes

The article will be most interesting to those who are thinking about buying a billboard or advertising on these structures. So, billboards - what is it?

2019-12-08 11:34