Nowadays, advertising is one of the most powerful ways that can in one way or another affect a person. It changes a lot of things: from a simple impression to the level of an economy. Therefore, in the advertising industry we really need real professionals who are well versed in how to present information as financially as possible.
Outdoor advertising began its development in Russia not so long ago. Her very young direction is a billboard - this is a huge shield, consisting of a support and a frame. The latter, in turn, is a rectangle that is sheathed with plywood, steel plates or other material
If the company does not connect the agency with advertising, then it should work out the campaign on its own, adhering to the plan. Only in this case, advertising will be able to have a sufficient impact on the formation of consumer demand and consumer behavior.
The history of the Lacoste brand began in 1933. The French campaign produces fashionable clothes for men, women, children. The brand also specializes in the production of high-quality footwear, sports equipment, and perfumes. Company founder Jean René Lacoste is a famous tennis player. To date, the brand has passed into the hands of a Swiss corporation.